The Business Creation Stream - Reaching
All marketing and sales professionals agree: this is much harder work than it appears! Most products do not “sell themselves” and it requires a considered, consistent and long-term effort on the part of the marketing and sales teams to fill the “sales pipeline” and start showing profitable returns. Whether your business is a mass-market product, or one that requires relationship selling, Roka will help you design and develop the appropriate marketing and sales approach that your product needs to reach its full potential.
A recent subspecialty of marketing is “Internet Marketing”. Every business knows that they need a website, but few really know if it is doing them any good. Even so, every business knows that they would like to have more website traffic! As part of its marketing expertise Roka has developed Internet Marketing capabilities, which include the design and management of on-line advertising campaigns and search engine optimization.